Brand Masters: Crafting Trusted Business Icons | John Lenker & Kevin DeLaplante

Understanding the market, customer behavior, and competition is crucial for a strong marketing strategy. It helps businesses identify value propositions, tailor messages, and allocate resources effectively, enhancing brand positioning, customer engagement, and driving sustainable growth and profitability.
 
In our latest episode, I had the pleasure of conversing with John Lenker, the visionary founder and Chief Vision Officer, and Kevin DeLaplante, the analytical Partner and Chief Knowledge Officer, of LENKER.
 
John Lenker's writings on the future of marketing communication arts and technology was detailed in his 2002 book "Train of Thoughts: Designing the Effective Web Experience", which anticipated many elements of modern marketing and CRM platforms that have since become standard. Kevin deLaplante is the former Chair of the Department of Philosophy & Religious Studies at Iowa State University, and a specialist in persuasive communication, human factors analysis, and brand strategy
 

 

LENKER excels at crafting creative branding and strategic solutions, positioning business leaders as premier solutions within their markets, and cultivating beloved brands. In recent years LENKER has expanded from a dynamic marketing team to a diverse team of business strategy consultants, analysts, designers, writers, developers, and producers. 

Our discussion explored brand strategy, the nuances of marketing, and the necessary execution for success. John and Kevin provided valuable insights into building brands that resonate with customers, prospects, and staff members, highlighting LENKER's multifaceted approach to brand development and loyalty.

 

Last Episode:  Empowering Business Leaders: Success through well-being investment | Cloe Caron

Next Episode:  Building people focused organization to scale: Greg Reid

 

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